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Unwrapping a book on Christmas Day is such a wonderful feeling! There’s nothing like curling up on the sofa after a lovely Christmas dinner and reading your new book. As the holidays are approaching, we want to introduce you to a new Christmas tradition all the way from Iceland!

Illustration from The Flute by Catell Ronca, available to pre-order now!

In Iceland, book-lovers follow the tradition of Jólabókaflóð or ‘Yule book flood’. Instead of getting their books on Christmas Day, Icelanders receive them a day early so that they can snuggle up and read in bed on Christmas Eve!

The tradition began during the Second World War, when many gift items were in short supply due to rationing. As they were one of the few things available, books became incredibly popular as Christmas gifts! Every year in November, the Icelandic book trade publishes a ‘Book Bulletin’ that’s sent to every single household! People can use this catalogue to order books to give as presents for friends and family. Iceland publishes more books per person than any other country in the world!

So this year, let’s take a leaf out of the Icelanders’ book and enjoy a beautiful read on Christmas Eve! If you’re stuck for inspiration, check out our Christmas book bundle, three perfect reads for children aged three and up.

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Posted in Blog